Project
Category: logo design
branding & package design
Type: academic
Software: illustrator, Indesign
branding & package design
Type: academic
Software: illustrator, Indesign
Wild Honey is an artisan tea brand created to be sold in Whole Foods that both reinforces Whole Food’s values and be a competitor against their other products. Wild Honey is a floral tea brand that makes drinking tea with loved ones special with a mix of fun and herbal flavors.
RESEARCH
PROCESS
The initial stages of building the branding for Wild Honey was developing a solid brand identity. The next stage was to build and explore ways to showcase the brand on a tea box as well as develop a package design that would stand out against the other tea brand competitors. The final result is a logo and package design that work together hand in hand.
BRANDING
Logo Design
The logo for Wild Honey has a handwritten type that reinforces the playful aspect of Wild Honey Teas. The heart in the middle between the leaves gives the brand a sweeter, more fun rather than sophisticated feel.
BRANDING
Color
The colors of different tea flavors in the series are quite bright, not subtle enough to not seem too childish. Because Wild Honey’s target audience are young women in their middle twenties to thirties, the colors remain vibrant enough to remain fun, but not too bright to feel like it’s made for teens. Because the colors are against the cream background they don’t seems as bright as they would if they were against a white or black background. The colors also reflect the flavor of tea so that returning customers can spot their favorite flavor by the color or new customers can get a sense of what the tea tastes like from the colors.
BRANDING
package Design
The packaging design of the tea box had seemed like an ordinary tea box, but with room for the tie closure. Because Wild Honey is the kind of tea that one gives as gifts or drinks on special occasions or when they want to treat themselves the tie enclosure and box opens up like a present revealing the tea inside. The side includes a brief description about the tea flavor. The back of the box includes three columns one for the ingredients, directions, the color the tea steeps into, as well as the flavor and aroma.
