Project
Category: UX/UI
Type: Google ux professional certificate
Software: figma
Type: Google ux professional certificate
Software: figma
Viva Jewelry E-Commerce App is a project for the Google UX Professional Certificate Program.
GOAL:
Create a jewelry brand app to allow customers to be able to online shop from their phone and experience exclusive mobile app filters to enhance the shopping experience for new and novice users.
GOAL:
Create a jewelry brand app to allow customers to be able to online shop from their phone and experience exclusive mobile app filters to enhance the shopping experience for new and novice users.
RESEARCH
Purpose
The main purpose of the jewelry e-commerce app is to allow users to shop Viva jewelry products and utilize features to aid the user find products they love whether they are seasoned jewelry lover or brand new to buying jewelry to accommodate all types of customers.
RESEARCH
Personas
I created personas to get help me get into the mind of both novice and seasoned jewelry customers to understand how they currently shop for jewelry and determine any pain points they could experience while trying to finding something specific or just browsing.
CONCLUSIONS:
In order to help users narrow down what they are shopping for the app should include features that can can filter or help users find styles they may be interested in.
CONCLUSIONS:
In order to help users narrow down what they are shopping for the app should include features that can can filter or help users find styles they may be interested in.
- it is customizable/personalized
- allows them to shrink the amount of content they see
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IDEATION
Wireframe
The app will include:
- Welcome screen
- Home with featured items and best sellers
- Shop page to shop by specific jewelry item (rings, necklaces, etc. )
- Filter option to filter by jewelry specification for experienced jewelry wearers
- Shop page based off of select filtered option
USER RESEARCH
usability study
Based off the wireframes, I conducted a usability study to gain feedback on the filters function for jewelry lovers and novices.
USER RESEARCH
Study findings
Based off the usability study the following conclusions were made below.
USER RESEARCH
Conclusions
Based off the research insights gathered from the usability study jewelry lovers who were asked to find an item or use the filters were comfortable navigating the app. However, jewelry novices were not able to locate the filters with as much ease as jewelry lovers. In order to help jewelry novices find options for themselves or loved ones, I've decided to incorporate an 'aesthetic quiz' into the final version of the mobile app.
BRANDING
logo
To accompany the jewelry e-commerce app, I created a brand that reflected my own personal aesthetic. Viva is a high fashion jewelry brand that appeals to the on-the-go, adventurous women who need jewelry that can keep up with their schedules.
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BRANDING
Moodboard
In order tie in the brand identity into the app, I created a mood board for Viva to align the mobile application colors and typography into the app.
UX/UI
User interface
Incorporating all access points on the home page of the app that also piques the users interest was important. This was accomplished by bringing attention to the image focal points with jewelry items categorized by best sellers and new arrivals.
Scrolling further down the page reveals the aesthetic quiz for jewelry novices to take and receive a set a of recommendations based on the users answers.
Scrolling further down the page reveals the aesthetic quiz for jewelry novices to take and receive a set a of recommendations based on the users answers.
UX/UI
Filters
Filters are available for jewelry lovers to user and find the exact type of jewelry pieces that they are looking for.
UX/UI
Aesthetic Quiz
Filters are available for jewelry lovers to user and find the exact type of jewelry pieces that they are looking for.
Demo
