Project
Category: UX/UI
Type: academic
Software: adobe xd, illustrator
Type: academic
Software: adobe xd, illustrator
Omnia is all encompassing app that aggregates your social media applications under one uniform interface.
GOAL:
Succinctly combines the platforms through a non-intrusive solution.
App gives the user more control over the time they spend on social media & develop a healtheir relationship social media
TARGET AUDIENCE:
College students ages 18-23 who are avid social media users
GOAL:
Succinctly combines the platforms through a non-intrusive solution.
App gives the user more control over the time they spend on social media & develop a healtheir relationship social media
TARGET AUDIENCE:
College students ages 18-23 who are avid social media users
RESEARCH
Purpose
The main purpose of the app is allowing users to access all of their social media from one app. The second purpose of the app is to minimize the amount of time one spends mindlessly scrolling.
RESEARCH:
16-24-year-olds spend a median of 3 hours a day on social media
13-37-year-olds Top Favorite Apps
How can we make users feel as if they are more in control of their social media on an social media app?
RESEARCH:
16-24-year-olds spend a median of 3 hours a day on social media
13-37-year-olds Top Favorite Apps
How can we make users feel as if they are more in control of their social media on an social media app?
- Snapchat
- YouTube
How can we make users feel as if they are more in control of their social media on an social media app?
RESEARCH
Ethnography
I made an Instagram poll to understand the target audience’s general perception would be about an app that aggregates multiple social media applications.From the poll results, people generally believe that combining all the platforms would be overwhelming, however people have also generally said that they would use an app that aggregates their social media with accounts they choose/ interact with the most.
CONCLUSIONS:
The target audience would prefer to use an app that aggregates their social media if
CONCLUSIONS:
The target audience would prefer to use an app that aggregates their social media if
- it is customizable/personalized
- allows them to shrink the amount of content they see
IDEATION
Considerations
Different apps bring the user into a different world, how do we bring these worlds together without overwhelming the user?
EXPERIENCE:
- Allow users to view one app at a time or choose which apps to see at a time
- Allow users more customizability within their main feedFilter by time
- Filter by time
- Filter by accounts interact with the most
- Filter by topics
INTERFACE:
- The target audience is tech savvy, which allows the app to have more aesthetic freedom
- Most social media users spend more time consuming than posting content, placing more of a focus on the feed portion than developing portion of the app
- Separate messages by the app on the same page
IDEATION
logo
The logo utilizes the two main accents colors of the app and has a letter O for Omnia that also looks like a single phone reinforcing that all apps are in one place.
TYPOGRAPHY & COLORS
Style Guide
The logo type is future forward and the branding colors are blue and green - colors that are both social and friendly. Each social media app integrated has a corresponding color reminiscent of the apps branding.
IDEATION
Wireframe
The app will include:
- Feed that displays content from all apps
- Settings page that allows the user to show or hide content from apps
- Profile page that show all connected apps
- Activity page that shows which users interacted with your account
- Message page that shows all messages from apps and snapchats
UX/UI
User interface
Colors are used to indicate which story or posts come from which app. Two to three posts from each app are shown at a time to not overwhelm the user with the same content or make the user jump from app to app if it were in chronological order
UX/UI
Customization
Quick Catch Up is a feature that allows a user to choose to personalize their feed by accounts they choose and interact with the most, therefore cutting down the time they spend scrolling mindlessly.The feed has a blue border when Quick Catch Up is on.
Final Screens
